Discounts Across Industries: A Benchmark Report

This report is filled with stats across industries to help brands see their ideal discount to the Manufacturer Suggested Retail Price (MSRP).

We wanted to investigate how varying percentage discounts to MSRP impacts Cost Per Unit Moved (CPUM), which is a critical data point for brands when considering margin. We determined the ideal discount in every industry by looking at the range of discounts to MSRP where CPUM is lowest & the percent of total products moved is highest. For almost everyone, there is a point of diminishing returns when discounting.

By aggregating all this anonymized data from several different industries we were able to answer the following questions:

• How much are brands over-discounting by industry?
• What is the average discount to MSRP by industry?
• What is the ideal discount for consumers in every industry?
• Based on our data, how inefficient is each industry?
• How can brands ensure they are maximizing margins?

Download the report to learn more about our industry discount benchmarks!