Machine Learning and Artificial Intelligence: What it Means for Marketers
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Machine Learning and Artificial Intelligence: What it Means for Marketers

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Machine learning and Artificial Intelligence are revolutionizing the business world. But how can it help you work smarter as a marketer? 

Companies are beginning to explore the effects of machine learning and artificial intelligence in the area of marketing, but most marketers have only scratched the surface of the potential applications of this technology.

"77% of marketing teams in high-performing companies use AI applications in marketing efforts.” - Salesforce State of Marketing Survey

Our new white paper “Machine Learning and Artificial Intelligence: What it Means for Marketers” dives deep into:

  • How AI can save costs by micro-targeting consumers most open to conversion
  • How reinforcement learning enabled a machine to beat the 18-time world Go champion, and what this means for marketers
  • How machine learning can determine the ideal minimum offer for a customer, giving your business a strong competitive advantage. 

By combining white glove service with technology that connects digital behavior to offline purchases, RevTrax provides a world-class user experience for retail and CPG companies.

Download the white paper to learn more!