To build on its $15 billion annual revenue, this fashion and apparel retailer was looking to improve its marketing strategy for greater distribution and redemption of secure offers. The VP of Marketing realized that channel-specific marketing departments were siloed from one another — making it difficult to connect insights across campaigns. The goal was then to unify the channels so shared data can be used as insights to cost-saving decisions.
By implementing the RevTrax Offer Management Platform, the retailer was able to create a simple, standardized promotional experience for their customers across all channels.
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With these insights, brands, like this leading retailer, are able to optimize and scale successful campaigns to drive ROI and eliminate wasted spend.