The right digital coupons can provide your brand with a deep well of first-party data you can’t get anywhere else. Redemption data helps you tie a specific consumer to the online engagement that sparked their purchase intent. As a result, you can close the path-to-purchase loop from online to in-store, and double down on successful campaigns.
Unfortunately, most brands overlook first-party data, or they don’t even know it’s available.
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By combining white glove service with technology that connects digital behavior to offline purchases, RevTrax provides a world-class user experience for retail and CPG companies.Download the whitepaper now to learn more!