To understand their customers’ online-to-offline behaviors, Staples integrated digital offers with their paid search, and the campaign saw impressive results and insights. The retailer’s media campaign engaged shoppers with their choice of digital promotions - a printable coupon, an online eCommerce code, or a serialized barcode on their mobile device. With smart technology, RevTrax was able to help Staples connect the dots across their marketing campaign— from online search behaviors to offline purchases, while controlling costs and gathering data for analysis and actionable insight.
Additionally, Staples’ campaign drove brand engagement, increased traffic, and improved overall SEO while revealing insights into how online customers engage with Staples, both digitally and offline.
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By combining white glove service with technology that connects digital behavior to offline purchases, RevTrax provides a world-class user experience for retail and CPG companies.Download the case study now to learn more!