Roundtable Recap: Top 5 Ways The UMO Will Transform the CPG Industry
Several experts within the coupon industry met to explain how The Universal Mobile Offer is the next big thing for brands, consumers and retailers when it comes to digitizing promotions. 2020 was the catalyst for the final push towards the solution the coupon industry...
Our Panelists discuss what is needed to accept digital offers & coupons at POS systems part 2
Are there high costs and time commitments needed to modernize the Retailer POS system? Brandi Johnson, CEO of The Coupon Bureau and Mary Oster, Retailer Co-Chair of the Joint Industry Coupon Council discuss. Originally part of our Virtual Roundtable Event -Â The Top 5...
Our Panelists discuss what is needed to accept digital offers & coupons at POS systems part 1
Are there high costs and time commitments needed to modernize the Retailer POS system? Brandi Johnson, CEO of The Coupon Bureau, Mary Oster, Retailer Co-Chair of the Joint Industry Coupon Council, Michael Loyson, Brand Director - Value Delivery / Couponing from...
Brandi Johnson, CEO of The Coupon Bureau explains which Retailers have already signed up to run digital coupons & offers
In this video Brandi Johnson, CEO of The Coupon Bureau explains which Retailers have already signed up to run digital coupons and offers. Originally part of our Virtual Roundtable Event - The Top 5 Ways The Universal Mobile Offer Will Transform the CPG Industry –...
Our Panelists discuss the impact digital coupons & offers will have on print coupons
In this video Michael Loyson, Brand Director - Value Delivery / Couponing at Procter & Gamble, Brand Johnson, CEO of The Coupon Bureau and Mary Oster, Retailer Co-Chair of the Joint Industry Coupon Council all discuss how digital coupons and offers impact print...
Brandi Johnson, CEO of The Coupon Bureau on the common objections to digital coupons & offers
In this video Brandi Johnson, CEO of The Coupon Bureau discusses what common objections to digital coupons and offers that she has experienced within the industry. Originally part of our Virtual Roundtable Event -Â The Top 5 Ways The Universal Mobile Offer Will...
Brandi Johnson, CEO of The Coupon Bureau on the process and resources available to any Retailer who wants to launch digital coupons & offers
In this video Brandi Johnson, CEO of The Coupon Bureau discusses the process and resources available to any Retailer who wants to launch digital coupons and offers. Originally part of our Virtual Roundtable Event -Â The Top 5 Ways The Universal Mobile Offer Will...
Our Panelists explain what we can do to advance the adoption of digital coupons & offers
In this video Mary Oster, Retailer Co-Chair of the Joint Industry Coupon Council, Michael Loyson, Brand Director - Value Delivery / Couponing at Procter & Gamble, Seth Sarelson, Co-Founder & Head of Product at RevTrax and Brandi Johnson, CEO of The Coupon...
Brandi Johnson, the CEO of The Coupon Bureau on how digital coupons & offers impact Retailer loyalty programs
In this video Brandi Johnson, CEO of The Coupon Bureau discusses how digital coupons and offers impact Retailer loyalty programs. Originally part of our Virtual Roundtable Event - The Top 5 Ways The Universal Mobile Offer Will Transform the CPG Industry – available...
Brandi Johnson, the CEO of The Coupon Bureau discusses the future of 8110 barcodes
In this video Brandi Johnson, the CEO of The Coupon Bureau discusses the future of 8110 barcodes and what to expect in the coming years. Originally part of our Virtual Roundtable Event - The Top 5 Ways The Universal Mobile Offer Will Transform the CPG Industry –...
Our Panelists discuss how digital coupons and offers impact promotional marketing
In this video Brandi Johnson, CEO of The Coupon Bureau, Seth Sarelson, Co-Founder & Head of Product at RevTrax and Michael Loyson, Brand Director of Proctor & Gamble explain how digital offers have allowed marketers to deliver true omni-channel campaigns, to...
Recap: The Future of Promotional Marketing Virtual Roundtable
Some of the industry's top talents met to discuss the advancements in promotional marketing technologies, tools and tactics. The massive disruption in 2020 made marketers view promotions in a different light. With so much uncertainty heading into the new year, we...